You are Founder of Software company #20

Visual Design:

The Goal of visual design is to shape and improve the user experience through considering the effects of illustration typography, space, etc. it is important to note that the visual side needs to comply with the UX design. Having a product that looks good cannot justify poor usability.

Tips: Try developing a sense of good design by reading something (example: relevant digests) for 30 min every week to train your perception. you don’t need to have any actual design skill.

 

Resources:

designernews.co

Sodebar.io

 

UX Design:

User experience describe all the interaction between customer and a product – From visual on a landing page to support request. Bad user experience designed make people hate your product.

Tips: If you are not an expert. Follow establish design patterns and try copy great products design when possible. Those teams spent a lot of resources on experiments to improve their UX design, so it would be unwise to ignore their findings.

 

 Resources:

Growth. Design/case-studies/

Don’t make me think – by Steve Krug

Nngroup.com/article/

 

Customer Support:

Support is hard. you need to respond fast, come up with solution and be kind when customers say unpleasant things. They younger the product is, the more message you will receive about UX issue and bugs, the foundation of great support is simple: put your customer first.

Tips: Entrepreneurs have the advantage of not being a faceless and less friction and less friction when sophisticated problems arise. Talk to your customer often!

 

Resources:

Helpcout.com/blog/

Intercom.com/blog/customer-support/

 

Marketing:

Marketing means understanding how a product interacts with market. The parts of marketing are product, price, place and promotion.

Tips: Marketing should start before the development of your product to prevent wasting months of resources on nonviable idea. Strat by asking you the following question. What will your customer learn about your business?

 

Resources:

Everyonehatestmarketers.com

$100 startup – by Chris guillebeau

Google digital garage – fundamentals of digital marketing

 

SEO:

SEO is a set of rules to make your site more visible to search engines. Search engines want 3 things from a site to show it in the top results: relevance, quality and authority. Simply try to write content that people are looking for, make your site load quickly, and try linking your site from sites that are already authority.

Tips: Focus on creating interesting and original content and promote it to other websites, magazines and influences in your niche.

 

Resources:

Moz.com/beginners-guide-to-seo

Ahrefs.com/blog/on-page-seo/